Apr 10
14
Evaluating an Idea
There are a number of evaluation tools that can be used to evaluate an entire organization, a new process, or even a single idea. While many have heard of a SWOT Assessment, which stands for Strengths, Weaknesses, Opportunities and Threats. A similar but less known affirmative evaluation tool is called PPCo. The first P stands for Pluses: What do you think of the idea? What are the strong points, the positive aspects? The second P stands for Potentials: What might be the future opportunities if this idea were to be implemented? What might be the unique aspects, the ripple effects? The C stands for Concerns: What are your concerns about the idea, the limitations, negative aspects? Each concern should be stated in the form of a problems statement using the following statement starter: “In what ways might….?”. And finally, the o stands for Overcoming the Concerns: At this point you would use the divergent thinking tool of Brainstorming to generate ideas for each of the problem statements/Concerns.
